In this article, we will explore the mechanics of video production in Calgary. Although the process may seem mysterious and arcane, video production is fairly straight forward once you break it down into parts. As we mentioned in the last article, the beginning is the script. In video production you will usually see it as two columns, one on the left for the visuals or shots, and one on the right for the sound which can include not only the narration or voice over, but on camera lines as well as sound effects and music. By seeing these side by side, the producers and directors, as well as the rest of the crew know what they need to capture in a shoot as well as informing the editor of the vision of the producer.
The basis of any video is, of course, the camera and the quality of it can have a great impact on the final quality of any video you have produced. In this day and age, you should not settle for anything less that high definition. In North America, this has become the standard and when viewed on a large screen, the pictures are absolutely stunning. As important as the camera is, how it is supported during production is equally important. Handheld cameras are rarely used in commercial production unless there is a specific reason for it. Shaky video is the viewer’s first clue that they are looking at an amateur production. Tripods, steadicams or other professional camera supports should always be used.
Believe it or not, the audio or sound is of even more important than the pictures. Audiences will forgive poor video, but if the sound is scratchy or the music is too loud, for example, audiences will be immediately turned off.
Once all of the video has been recorded, either in the field or in the studio, it needs to be put together and that happens in editing. Using the script to guide them editors look at all of the video and pick the shots that will work together the best. They will usually do what is called a rough cut with only basic titles and effects along with a scratch audio track. That will be shown to you the client for approval before the final version is started.
Once the rough cut is approved, work begins on the final version. All video is digital and so is the audio. Gone are the days of tapes and records. Using a computer and what is called a non-linear editing program, the shots that have been recorded are put together. Titles and video effects and animations are added. The audio is perfectly synced to the video and music and sound effects are added. Once this is complete, the production can be rendered.
Rendering is the process of converting the production to the format required for distribution. The format for a DVD is different from web video as it is different for broadcasting. The joy of working today is that one video can be used in many different ways. Talk to your producer about all of this. In this article we looked at the mechanics of video production in Calgary. In the next article, we will study some of the ways video can be used in your business or organization.