Videos are the most interesting pieces on the Internet at the present scenario. Advertising with videos online is completely different from promoting in linear television, though it may seem similar. Promotional videos that influence buy products online are available at some stipulated sites only. Most of the television commercials are squeezed between popular shows and come to you in a very fun filled way. But online videos for promotion are available in various sizes, shapes, placements and experiences. Any video advertisement in the online world can appear as a banner, before a flash game loads or as a full page take over. Then there are some sites that allow submission of videos. You have to calculate the benefits of each type of video promotion and how it is going to influence your prospective customers.
Banners in the video are placed along with some important pages. But people might not be much interested in viewing these. They have visited the page with an intention to read through the content. You have to understand there are two classes of online visitors – first type are those that like to read through the content and take their purchase decisions (the conventionalists), and the second type are those that have gone bored reading through the lines (next generation). Your videos for buy products online are targeted towards the later. Now this second group of online visitors will be looking for videos in the leading video promotion sites. So, placing videos in the banners is not a good idea.
When you talk of videos before a flash game loads, there are some benefits.
This is where the video submission sites come into play. Most popular video promotion sites such as Dingwuddles categorise their videos into various sections. Such a neat arrangement makes sure only interested people will be viewing your video. Most of the viewers will be ready to take some action in regards to buy products online after the video finishes. Dingwuddles also allows the marketers to target their prospective customer base.
It is important that the video contains convincing content and other details to get in touch with your company. It should not be all about “we are the best”. It should be interactive and address some of the problems that customers face. Make sure there is use of emotions and music in the video.
Though the costs of video promotions were abnormally low even a few years ago but the drastic rise in their popularity has led to price hikes. Some leading video promotion sites are charging exorbitant sums. Luckily there are some sites such as Dingwuddles still available. You can influence the buy products online decisions that too at low costs. There are lots of free tools available at the website which lets the marketers provide better effects to their videos.