Video marketing is one of the most effective ways to drive targeted traffic to your website or business blog. YouTube is by far the most popular video sharing website that allows people from all over the world to create free accounts and share videos. It was created in 2005 by three former Paypal employees. With a YouTube account, you can upload, share, and view videos from people around the globe.
Because YouTube is an online communications website, most people use it for fun but some use it to their advantage to market their products and services. There should be useful information in a video, an interview or something that the consumer can use to become familiar with the company, if it is a business video. Video marketing allows businesses to communicate with their prospective customers in ways never seen before. For instance, you can get a sense of your dentist’s personality, rather than just go through names in a directory. If you are thinking about hiring a piano teacher you may find a video where you can view the teacher’s instruction style.
To get your YouTube video in front of millions of people, you have to optimize it for search engines just as you would optimize your website or blog to get targeted traffic. Search engine optimization is a way in which businesses or individuals tell search engines what type of traffic they should send to their blogs or websites by utilizing relevant keywords.
Most people get either no traffic or lots of useless traffic to their blogs or websites on a daily basis because they don't know how to optimize them for search engines, and this applies to video marketing as well.